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Knowing what to make and why: Realizing Innovation through Experience Design

Innovation is not something you talk about it is something you do. Unfortunately, all too often business leaders are not sure how to innovate. Experience Design provides an approach that enables businesses to create products and services that meets peoples real needs rather than what businesses assume their needs to be. Providing a world class product and services experience improves brand value, increases customer loyalty and improves innovation hit rates.

Authored by: Chris Finlay, DMDxd

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