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The Recycling Race

Posted by Blake Nijs on July 1 at 6:00 AM I constantly am looking for people with new and inventive ways to help sustain our Planet’s resources. My past blogs have mentioned many new technologies and their benefits to our society. Now I pose a question to the readers; what are your ideas?  Topics: recycling, strategy, sustainability        2 Comments Read Full Post

SocialCycling Certification Process

Posted by Jason Warnock on June 9 at 6:00 PM

With the tremendous growth and interest in the SocialCycling® program over the last few months, we stop to touch base with Ian Radzichowsky a Certified Environmental Practitioner in Waste Management (CCEP) with the Canadian Environmental Certification Approvals Board and one of the architects of the SocialCycling Certification process on why SocialCycling differs from other reclamation and reuse programs.

Topics: recycling, strategy, sustainability        1 Comment Read Full Post

Communicating Sustainability in Oil & Gas - Part Dos; Through Mixed Media

Posted by Stacy Richter on June 7 at 6:00 AM In my last post, I looked at communicating sustainability in oil & gas through creative design and we observed what CAPP is doing to change the landscape.  Part II of our review will the importance of communicating sustainability in oil & gas through mixed media.   Topics: energy, strategy, sustainability        0 Comments Read Full Post

Marine Recycling and Sustainability

Posted by Blake Nijs on June 3 at 1:30 AM Fiberglass has been used to construct the hulls of boats for many years.  Unfortunately the only way to disposing of these boats, was to drag them to the closest dump where they would only be left to pile up in our landfills.  Recently, Sandy Cove Marine of Ontario has developed a exciting new way to recycle these boats. Topics: recycling, strategy, sustainability        2 Comments Read Full Post

Communicating Sustainability in Oil & Gas - Part Uno; Through Creative Design

Posted by Stacy Richter on June 1 at 6:00 AM Over the last year I have been pretty critical of Big Oil’s communication efforts; for good reasons. I have been pretty active on Twitter spreading ideals like transparency, trust, authenticity and engagement.  Those demonstrating the opposite have no doubt received a tongue lashing and those communicating with these ideals as a backbone have, well, likely gone unnoticed.   Topics: energy, strategy, sustainability        0 Comments Read Full Post

Working Towards GreenBuild 2010

Posted by Jason Warnock on May 25 at 2:00 PM After years of working with clients navigating the ins and outs of the LEED rating system it is certainly very interesting to step across the other side of the looking glass and work directly with the Unites States Green Building Council (USGBC). Topics: leed, strategy, sustainability        1 Comment Read Full Post

Growth of the Microagency: an interview with DMD Network CEO Rowland Hobbs

Posted by Jason Warnock on May 19 at 10:00 AM I am often asked where does DMD Green fit into the DMD Network?  How does sustainable consulting and things like SocialCycling® work with a network of PR, Design and Advertising Agencies?  This week I had an opportunity to do a little Q&A with DMD Network CEO Rowland Hobbs on the growth of DMD Green (www.dmdnetwork.com), I felt it was only fair then to turn the tables on him and get his thoughts on the growth of Microagencies and his experiences working in the fast lane of social marketing. Topics: strategy        0 Comments Read Full Post

The Twelve Days of Earth Day

Posted by Jason Warnock on April 9 at 9:00 AM What small changes can you make in your life to be a little greener leading up to Earth Day? Topics: strategy, sustainability        1 Comment Read Full Post

Social Media in Oil & Gas: A Snap Shot

Posted by Jason Warnock on February 11 at 2:00 PM We asked DMD Insight Managing Partner, Gina Miller, to weigh in with her thoughts on the ongoing Social Media debate in the Energy sector.  She has provided an interesting and often times detailed snap shot into the activity within the Oil and Gas producer market as well as the importance and underlining principals of a good Social Media campaign.   

Topics: energy, information_technology, strategy        1 Comment Read Full Post

Is there room for Social Media in Oil and Gas?

Posted by Stacy Richter on January 29 at 1:30 AM  The short answer is YES.  The larger questions are WHY? HOW? And for WHOM?  I had the pleasure of speaking about ‘Understanding Social Media’ at the Social Media Forum hosted by CAPP (@OilGasCanada) this past Tuesday.   The forum presented discussion topics such as CAPP’s Social Media Plan,  Pumptalk Blog Experience, and Mind the Gap. Topics: energy, strategy        14 Comments Read Full Post

5 Reasons Why Life Cycle Analysis is Crucial to Product Design

Posted by Andrew Personette on December 11 at 5:49 PM 1.The majority of the environmental lock in happens in the concept phase. (see diagram adapted from pg. 14, Design + Environment: A Global Guide to Designing Greener Goods, by Helen Lewis, John Gertsakis). If you don't get your designers some useful direction, they will nail you to an anti-eco cross, and they were probably trying to do the "right thing".

environmental lock-in
Topics: strategy, sustainability        3 Comments Read Full Post

Life Cycle Analysis (LCA); Designing better inputs for better outputs.

Posted by Stacy Richter on November 23 at 6:00 AM A little over a week ago DMD Green launched SocialCycling at Greenbuild in Phoenix, AZ. The launch raised one big question in my mind; why do manufacturers, builders, architects and contractors still use difficult or impossible to recycle materials in their projects? Kind of a garbage in, garbage out mentality. That’s what sparked me to ask Andrew Personette of DMD Green about Life Cycle Analysis.
Topics: leadership, strategy, sustainability        1 Comment Read Full Post

Are Canadian Oil Sands Worth Environmental Impact? – Tips to managing PR in Oil and Gas

Posted by Stacy Richter on November 17 at 4:30 PM
No Oil. I Want Off Oil. You would never know that these are taglines from a marketing campaign by a carpet manufacturer exhibiting at the Greenbuild Conference and Exhibition last week in Phoenix, AZ. You also may or may not be surprised about a segment that aired on The Newshour with Jim Lehrer) questioning if the impact of producing the oil sands is worth it.
Topics: energy, strategy, sustainability        5 Comments Read Full Post

Getting to Know SocialCycling - an interview

Posted by Andrew Personette on November 12 at 12:40 PM

This past week, Jason Warnock and Stacy Richter of DMD Green, Calgary launched a brand new sustainable program and service – SocialCycling.

Since the launch, I’ve had a chance to sit with Jason Warnock, Managing Partner of DMD Green Calgary and get his thoughts on this new service, and the impact it’ll have on companies and producers around the globe...
Topics: leadership, recycling, strategy, sustainability        5 Comments Read Full Post

The Battle for Green Supremacy is Won or Lost in the Message

Posted by Stacy Richter on June 29 at 1:00 PM The battle for green supremacy is on the verge of raging as corporations jockey for position in the Green Economy. The winner, in my opinion, is not the company who has the best green alternatives or the most products available. The Green Supremacy will be determined by who tells the most people in the best way possible.
Topics: leadership, strategy, sustainability        0 Comments Read Full Post

Oilsands Opinion Poll Reveals Staggering Results

Posted by Stacy Richter on May 12 at 12:00 PM Byron Chu of the Daily Oil Bulletin reported that the Oil and Gas Industry conducted it's own opinon poll about Canadians' perception of the industry. The results are not surprising;
Topics: energy, strategy, sustainability        4 Comments Read Full Post

Cap and Trade; Good for Environment, Good or Bad for Business?

Posted by Stacy Richter on April 30 at 10:15 PM Like most, I found myself increasingly interested in how the “Cap and Trade” system actually works and what effect it would have on overall business. To provide a little perspective, the EPA issued a memo on Apr 23 on how the Agency will meet its “heightened commitment to transparency.”
Topics: energy, strategy, sustainability        8 Comments Read Full Post

SocialCycling™ and Transparency

Posted by Jason Warnock on April 27 at 6:00 PM What are the most important factors in developing trust when embarking on any corporate social or environmental responsibility program? Topics: leadership, recycling, strategy, sustainability        3 Comments Read Full Post

Q&A with Design Green Now

Posted by Jason Warnock on April 16 at 11:30 PM Andrew Personette and Matt Tyson started Design Green Now in April of 2008 as an avenue to facilitate conversation, education and action amongst those interested in creating a healthy planet. With a successful year 2 now in the books, DMD Green had a chance to sit down with the co-founders to check their thoughts on the state of green conferences today and where they see Design Green Now going in the future. 
Topics: leadership, strategy, sustainability        3 Comments Read Full Post

Rallying and Volleying at Design Green NOW!

Posted by Annie Millican on April 3 at 6:30 PM Design Green Now launched its three-part series of panel discussions exploring innovations in environmentally responsible design this week at Pratt Institute and the Fashion Institute of Technology. I had the pleasure of attending both events, which invoked the investigative spirit to examine material use and waste reclamation in design... Topics: energy, leadership, leed, recycling, strategy, sustainability        9 Comments Read Full Post

Developing an EMS - 101

Posted by Jason Warnock on March 25 at 2:00 PM How good is the Environmental Management System at your company, do you even have one? Topics: information_technology, management, strategy        7 Comments Read Full Post

Adbusters pokes the bear

Posted by Jason Warnock on March 12 at 12:00 PM The “Endgame Strategies” Issue of Adbusters points its cheeky finger at the Alberta downstream oil sand producers with an amusing spoof ad on the overused concept that “Green is the New Black”.  Touting the charming URL; albertatarsandsarecleansojustrelaxbecausegreenisthenewblack.com, Adbusters has thumbed its collective nose at Alberta big oil and continues to expose the ongoing failure of the oil sand PR machine.
Topics: energy, strategy        3 Comments Read Full Post

Alberta's "Dirty Oil" is in Obama's Sights

Posted by Jason Warnock on February 9 at 2:00 PM With President Obama's campaign talk of Alberta's oil sands as an "open question" in regards to how this will fit in to the new US cleaner energy plan, Canada's most oil rich province should take notice.  As the oil sand process of extraction often produces 3X as much carbon as traditional drilling the commitment of Alberta's upstream development companies should be focused on finding cleaner ways to do business. Topics: energy, strategy, sustainability        3 Comments Read Full Post
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