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"SocialCycling Certification Process"

Posted by Jason Warnock on June 9 at 6:00 PM

With the tremendous growth and interest in the SocialCycling® program over the last few months, we stop to touch base with Ian Radzichowsky a Certified Environmental Practitioner in Waste Management (CCEP) with the Canadian Environmental Certification Approvals Board and one of the architects of the SocialCycling Certification process on why SocialCycling differs from other reclamation and reuse programs.

Topics: recycling, strategy, sustainability        4 Comments Read Full Post

"Communicating Sustainability in Oil & Gas - Part Dos; Through Mixed Media"

Posted by Stacy Richter on June 7 at 6:00 AM In my last post, I looked at communicating sustainability in oil & gas through creative design and we observed what CAPP is doing to change the landscape.  Part II of our review will the importance of communicating sustainability in oil & gas through mixed media.   Topics: energy, strategy, sustainability        2 Comments Read Full Post

"Marine Recycling and Sustainability"

Posted by Blake Nijs on June 3 at 1:30 AM Fiberglass has been used to construct the hulls of boats for many years.  Unfortunately the only way to disposing of these boats, was to drag them to the closest dump where they would only be left to pile up in our landfills.  Recently, Sandy Cove Marine of Ontario has developed a exciting new way to recycle these boats. Topics: recycling, strategy, sustainability        5 Comments Read Full Post

"Communicating Sustainability in Oil & Gas - Part Uno; Through Creative Design"

Posted by Stacy Richter on June 1 at 6:00 AM Over the last year I have been pretty critical of Big Oil’s communication efforts; for good reasons. I have been pretty active on Twitter spreading ideals like transparency, trust, authenticity and engagement.  Those demonstrating the opposite have no doubt received a tongue lashing and those communicating with these ideals as a backbone have, well, likely gone unnoticed.   Topics: energy, strategy, sustainability        2 Comments Read Full Post

"Architecture Innovations"

Posted by Blake Nijs on May 27 at 2:30 PM Innovations today are seemingly endless.  You purchase a new phone and three days later is obsolete.  However, there is one area of technology that I feel is moving slower than the rest, architectural design for residential housing.  Since the 1950s it is there hasn’t been many substantial improvements in design, for the most part it appears to be at a standstill.  Isn’t it time for some new and more eco-friendly alternatives?

Photo From www.kyuche.com
Topics: recycling, sustainability        2 Comments Read Full Post

"Calgary the #1 Eco-city in the World?"

Posted by Jason Warnock on May 27 at 10:00 AM Mercer released their world wide rankings on the top “Eco-City” and “Quality of Living” cities this week and a surprising choice led the Eco-City rankings; Calgary the oil and gas hub for Canada and the corporate head of all things oil sands.
Topics: leadership, sustainability        4 Comments Read Full Post

"Propogating Poor Image; The Bain of the Oil Sands"

Posted by Stacy Richter on May 25 at 10:00 PM Our continuing research into the effect of media on the overall image of the oil and gas industry affirms that web media is the bain of the Oil Sands.  A study published by the CanadaWest Foundation (CWF) confirms our earlier declarations; The oil and gas industry is getting crushed in online media. Topics: energy        10 Comments Read Full Post

"Working Towards GreenBuild 2010"

Posted by Jason Warnock on May 25 at 2:00 PM After years of working with clients navigating the ins and outs of the LEED rating system it is certainly very interesting to step across the other side of the looking glass and work directly with the Unites States Green Building Council (USGBC). Topics: leed, strategy, sustainability        3 Comments Read Full Post

"Green Cabs in Calgary"

Posted by Blake Nijs on May 20 at 12:00 AM  There are a few hybrid cabs in Calgary but not nearly enough.  The question I have for the city of Calgary is why it is taking so long to become environmentally friendly?  Cities such as Vancouver and Toronto both have developed hybrid services that are already taking the steps towards becoming greener. 

Topics: sustainability        6 Comments Read Full Post

"Growth of the Microagency: an interview with DMD Network CEO Rowland Hobbs"

Posted by Jason Warnock on May 19 at 10:00 AM I am often asked where does DMD Green fit into the DMD Network?  How does sustainable consulting and things like SocialCycling® work with a network of PR, Design and Advertising Agencies?  This week I had an opportunity to do a little Q&A with DMD Network CEO Rowland Hobbs on the growth of DMD Green (www.dmdnetwork.com), I felt it was only fair then to turn the tables on him and get his thoughts on the growth of Microagencies and his experiences working in the fast lane of social marketing. Topics: strategy        2 Comments Read Full Post
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